Pharma in the Blogosphere

A blog is a website with regular entries commonly organized in a reverse chronological order.



Webicina only shows you blogs from the best quality. We highlight why that particular blog was included in our database, and also if the blog is accredited by HONcode (Health on the Net Foundation); meets the rules of The Healthcare Blogger Code of Ethics (HBCE); or complies with the HIPAA (Health Insurance Portability and Accountability Act) rules.

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Advertising and health

• Author: Unknown
• Description: "This blog, devoted to advertising communication in the area of healthcare, aims to fully participate in the new paradigm that has changed the reality of Internet, transforming it into much more than a vast repository: a passionate collaborative environment where we can all freely voice our opinions and which rewrites the rules of communication forever."
• Quality: "Our goal is to share knowledge, debate and reflect on advertising, communication and healthcare from all of their perspectives, both online and offline, and to generate an archive that may be useful for anyone visiting the blog."

Dose of Digital

• Author: Jonathan Richman
• Description: "Effectively using digital technology and social media in pharma and healthcare marketing."
• Quality: "The goal of this blog is to help figure out how healthcare can leverage some of the digital technologies available today. We aren’t going to talk about drug discovery or innovative products themselves, but rather the sales and marketing of these products."

ePharma Rx

• Author: Wendy Blackburn
• Description: "A blog for discussions around pharmaceutical eMarketing, written from an agency point-of-view."
• Quality: The author have more than 15 years experience in healthcare marketing, with 12 of those in some aspect of biotech or pharma.

Eye on FDA

• Author: Mark Senak
• Description: "RX for Pharma Industry Communications and Planning."
• Quality: "One of the top ranked pharma blog around the net."

In The Pipline

• Author: Derek Lowe
• Description: Comments on news and studies in the pharmaceutical industry and medicinal ethics quandaries.
• Quality: Derek Lowe worked for several major pharmaceutical companies since 1989 on drug discovery projects against schizophrenia, Alzheimer's, diabetes, osteoporosis and other diseases.

IN VIVO Blog

• Author: IVBadmin, Mark Ratner, Mary Stuart, Roger Longman, Chris Morrison, Alex Lash, M. Nielsen Hobbs, Melanie Senior, Michael McCaughan, Scott Steinke, Tom Salemi, Ed Silverman, Wendy Diller, Ramsey Baghdadi, Cole Werble and Ellen Licking
• Description: "The IN VIVO Blog, home of daily commentary on recent developments in biopharmaceutical business development, R&D, financing, marketing, and policy."
• Quality: It has been updated since 2006 and has clear contact information.

Pharma 2.0

• Author: Beatrice "Bunny" Ellerin
• Description: "Exploring the convergence of social media and the life sciences."
• Quality: Member of Medpedia News & Analysis.

Pharma Marketing Blog

• Author: John Mack
• Description: "A must read blog for insiders."
• Quality: It has been frequently updated since 2005.

Pharma Strategy Blog

• Author: Sally Church, PhD
• Description: Sally Church, the blog’s author, was responsible for helping launch Gleevec. Her expertise and talent shows clearly in her posts. Pharma Strategy blog is top notch and it gives readers insider knowledge.
• Quality: It has been updated since 2006 with detailed descriptions.

PharmaGossip

• Author: "Insider"
• Content: Pharmagossip is recognized for horribly accurate, sharp and incisive analysis. You can feel the author’s passion and concern for upholding ethical standards in almost any post.
• Quality: It is included in the top 100 Healthcare blog list of eDrugsearch.com.

Pharmalot

• Author: Ed Silverman
• Description: Ed Silverman has the experience to cut through the news and provide readers with the most important tidbits along with pertinent thoughts.
• Quality: Pharmalot was awarded Third Place in the Online/Trade category by the Association of Health Care Journalists in 2007.

PharmExecBlog

• Author: Julian Upton, Jennifer Ringler, William Looney, Ben Comer
• Description: "Discourse, dialogue and discussion about global pharma matters."
• Quality: It has description, author and contact information.

PharmTech Talk

• Author: Michelle Hoffman, Angie Drakulich, Patricia Van Arnum, Erik Greb and Alexis Pellek
• Description: "Welcome to PharmTech Talk, the blog of Pharmaceutical Technology, the authoritative source of peer-reviewed research and expert analyses for scientists, engineers, and managers engaged in process development, manufacturing, formulation and drug delivery, API synthesis, analytical technology and testing, packaging, IT, outsourcing, and regulatory compliance in the pharmaceutical and biotechnology industries."
• Quality: It has been updated since 2008, has description and contact information.

Whydotpharma.com

• Author: Silja Chouquet
• Description: "In this blog, I show examples of how patients and other stakeholders of the healthcare system use social media today to improve patient care. I also discuss how pharmaceutical companies can drive awareness, access and adherence to their treatments through skillful use of these tools. Finally, I hope to ignite a debate around the do’s and dont’s of pharmaceutical involvement in social media."
• Quality: It is updated by one of the leading voices in pharma 2.0, has clear contact information and description.